The "Merdeka Journal of Business Studies" stands as a cornerstone publication in the realm of business and entrepreneurship research, renowned for its comprehensive coverage and scholarly rigor. With a focus on exploring innovative ideas, emerging trends, and insightful analyses within the realms of business and entrepreneurship, this journal serves as a vital platform for academics, researchers, and practitioners alike. Its commitment to excellence is reflected in its stringent peer-review process, ensuring the publication of high-quality, impactful research that contributes significantly to the advancement of knowledge in these fields. The "Merdeka Journal of Business Studies" enjoys widespread popularity and recognition among scholars and professionals, underscoring its pivotal role in shaping discourse and driving progress in the dynamic landscape of business and entrepreneurship studies.